The Post-It are small self-adhesive sheets of various sizes, shapes and colors. They are used to write notes reminder to stick after any type of surface.
is a registered trademark owned by the Minnesota Mining and Manufacturing Company, better known as 3M. \u200b\u200b
But who invented Post-it?
in 1968 by Spencer Silver, a researcher at 3M was looking for a new strong adhesive, but only managed one hit recently, and did not give any use.
In 1974, Art Fry was in the church and tried to read some psalms, marked in his book. Impossible. Markers continuously confetti fell to the ground. Suddenly, his mind shouted the usual ¨ eureka! ¨. · You may be able to paste the spacers to the pages with glue who invented Spence Silver ¨ he said.
The next day, Fry made a first unsuccessful attempt. But he insisted, and one day he gave a book to your boss, who had entered one of its tabs. When I returned, the superior had written something on that first Post-it note.
¨ I realized it was a new way of organizing information, messages transferred, and started fighting for my company, 3M, the marketed ¨.
was not easy. Yes he won a team to help him refine the Post-it, but managers did not see the business. ¨ It is a fad that will be expensive. Nobody buy · , Predicted.
However, Art Fry saw that his colleagues were the most frequently claimed. Finally, after proper marketing, the success was resounding.
In 1980, Post-it already in use throughout the United States and one year after landing in Europe. Imprecindible today in all offices.
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